"An empty lot on the south end of the beachfront business district now holds a 26-foot lighted tree, and more lights are going up all around. About a dozen local businesses are pitching in to decorate the coves leading to the ocean, some with clever themes to combine the holidays and their products.
"It's all part of Christmas by the Sea, the first-ever Christmas celebration on the Boardwalk, an area that in previous years has been all but barren during the off-season.
"The Boardwalk Makeover group, a nonprofit organization started in late 2007 to revitalize the once-booming locale, is hoping to build on the success of the rides last summer that brought to the area a number of visitors unprecedented in recent decades."
Hey, in this economy, if you can capitalize on any momentum, by all means, go for it.
“I wonder if we can fit anymore people on the island than we did this year,” said Dan Wilcox, Carolina Beach town councilman and founder of the Boardwalk Makeover group. “Our goal is to maintain momentum during the peak season and then move on to find ways to enhance our shoulder season.”